Inter Milan and Gate.io join forces to move towards the future of crypto and sports

Gate.io, the world’s leading cryptocurrency exchange, has officially announced a partnership with FC Internazionale Milano (Inter Milan) to become the official jersey sleeve partner of the Italian Serie A giants. The partnership will kick off in the 2024/25 season, marking the Gate.io brand appearing on the sleeves of Inter Milan’s men’s and women’s first teams as well as the club’s U20 youth team’s match jerseys.

This partnership represents the union of two brands that pursue technological innovation and community value in their respective fields. Gate.io and Inter Milan are committed to bringing new experiences and services to fans around the world by integrating cutting-edge digital technology with traditional sports spirit. This partnership will include exclusive content, joint marketing activities, co-branded merchandise, and unique interactive opportunities both inside and outside the stadium, aiming to enhance fan participation and interactive experience.

Dr. Han Lin, Founder and CEO of Gate.io, said, “We are delighted to partner with Inter Milan, a club with such a rich history and vast fan base. We have always been committed to innovation and community engagement, and look forward to bringing exciting new experiences to Inter Milan fans around the world and exploring more possibilities between the world of football and digital assets.”

“We are extremely proud to welcome Gate.io as the new sleeve sponsor of our prestigious jerseys and are delighted to announce this partnership. Gate.io has over a decade of experience in the industry and shares our innovative spirit. Through this partnership, Gate.io will gain wide exposure across all the competitions we participate in,” said Alessandro Antonello, CEO of Inter Milan Group.

This cooperation is not only another innovative milestone for Gate.io and Inter Milan in the field of sports and digital technology, but also represents the close union of the two parties in community building and future development vision. In order to gain a deeper understanding of the strategic concept behind this cooperation and expectations for the future, we interviewed Dr. Han Lin, founder and CEO of Gate.io, and Luca Danovaro, Chief Revenue Officer of Inter Milan Football Club. In the interview, the two senior leaders shared their views on the application prospects of artificial intelligence and cryptocurrency in the sports field, and how to promote the combination of digital technology and traditional sports through this cooperation to bring more interaction and value experience to global fans.

The following is the interview transcript:

Odaily:

Do you foresee a convergence of AI and Metaverse technologies in various fields in the near future? If so, what prospects does the collaboration between Gate.io and FC Internazionale Milano present?

Dr. Han Lin, founder of Gate.io:
This is a very good question. I think the combination of AI and the Metaverse can create extremely promising possibilities. This combination has the power to change everyones future life. In the past two years, we have seen a significant improvement in NFT-related technical capabilities. Many projects in the industry, especially some projects in China, have been building the Metaverse in different ways to make it more open and easy to participate.

However, there was a lot of hype around the Metaverse concept at the time, which led to a large bubble in the market, with big ups and downs in a short period of time. I think the underlying reason for this is that the market is not fully ready. Today, the cost of generating Metaverse content is still high, but with the advancement of AI technology, the content creation process has become simpler, paving the way for the Metaverse.

Now that hardware technology from big companies like Apple has become more advanced, the user experience in the Metaverse has been significantly improved. These developments can attract more people to the Metaverse, making it more accessible and valuable to more user groups, such as fans of sports events who may be able to have a live viewing experience at home, or crypto traders who are keen on cryptocurrencies who can use AR glasses to add multiple screens to themselves to watch the market, etc. I think this is a positive step towards achieving our goals and maximizing the potential of these resources.

Odaily:

Thank you, Dr. Han. Next question for Inter Milan: At present, the participation of digital currency in the sports field has reached a certain level. Do you think that digital currency will become mainstream in the sports and entertainment fields in the next five years? What measures need to be taken to achieve such popularity?

Luca Danovaro, Chief Revenue Officer of FC Internazionale Milano:

I think, as we know, the cryptocurrency space is always very volatile. So the key is sustainability, which will be a very important factor. There are already a lot of people involved, and I believe that raising public awareness is crucial. If we can convey the right message and show that cryptocurrency is not just used as a currency, but can also play a role in data analysis, privacy protection, blockchain technology, and the authenticity verification of NFT items (such as jerseys), it will have a huge impact.

In the next few years, I believe that the two fields of sports and cryptocurrencies will develop together and launch some important joint projects. As a football club, our goal is to work with the right partners to achieve important milestones together. Gate.io is at the beginning of this partnership and we have some exciting projects planned. Our goal is to achieve these milestones and further expand on them to become a benchmark for the cooperation and integration of the two fields of sports and cryptocurrencies.

About Gate.io

Gate.io is one of the worlds oldest cryptocurrency exchanges and a leader in compliant and secure digital asset platforms, offering 100% user-verifiable proof of reserves and a diverse range of trading services. In addition, the platform consistently ranks among the top 10 cryptocurrency exchanges in the world in terms of liquidity and trading volume on CoinGecko. In addition to its core trading services, Gate.io has expanded its ecosystem to offer decentralized finance, research and analysis, venture capital, wallet services, startup incubation, and more. Gate.io currently serves more than 17 million active users worldwide.

About Inter Milan

Founded in 1908, Inter Milan is one of the most successful football clubs in the world.

The clubs trophy collection includes 20 Italian top-flight titles, 9 Italian Cups, 9 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of seven teams to have won the treble (Champions League, domestic league and domestic cup) in the same year (2010) and is the only Italian club never to have been relegated in its 113-year history. Inter is a global brand with over 500 million followers.

The club has a world-renowned top-class youth academy. Over the years, Inter Milans youth teams have won no fewer than 56 championship trophies, trained many internationals, and dozens of professional players who later played in major European leagues.

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