一文讀懂UniLive：引進Web3直播獎勵並改變融資模式

In an era where short videos and live broadcasts are rapidly developing public domain traffic, UniLive stands out with its innovative interactive model and unique positioning. It combines the convenient experience of Web2 with the Web3 ecosystem, not only bringing users a brand new live broadcast experience, but also leading a new trend through the ILO model (Initial Live Offering), injecting vitality into the industry.

Next, we will explore how UniLive demonstrates its innovative advantages in multiple fields, reshapes the future of short video and live broadcast ecology, and looks forward to its huge potential in the Web3 market.

1. UniLive鈥檚 Web2 Innovation Advantages

Against the backdrop of the booming development of short videos and live broadcasts, UniLive is gradually shaping a new industry benchmark with its innovative interactive model and unique market positioning.

First, UniLive achieves precise advertising through its powerful data analysis capabilities. This big data-driven strategy enables brands to deeply understand user behavior and interests, form highly targeted advertising plans, and thus significantly improve return on investment (ROI). In todays environment where users are increasingly picky about information acquisition, this precision is undoubtedly the key to brand success.

Secondly, UniLive has established an efficient brand-user interaction platform through its short video and live broadcast functions. This real-time interaction not only increases brand awareness, but also strengthens user participation and loyalty. Through direct communication with the brand, users can establish a closer emotional connection and form long-term brand loyalty.

In addition, UniLive has introduced an innovative model of social e-commerce, seamlessly connecting content and sales. Through an interactive shopping experience, brands can not only showcase their products, but also conduct real-time sales during live broadcasts, which enhances users desire to buy. Cooperation with KOLs and MCN agencies enables brands to expand user reach through creative content marketing and achieve wider market recognition.

Data-driven smart growth is also a highlight of UniLive. In the context of digital transformation, enterprises are becoming more and more dependent on data. UniLive helps brands accurately grasp user needs by providing deep user insights and advanced data analysis tools, thereby optimizing marketing strategies and achieving full-link improvement from exposure to conversion. This data-supported decision-making process not only improves the brands market adaptability, but also enhances its competitive advantage.

2. Innovative rewards to reshape the interactive experience

There is a profound business thinking behind UniLives incentive-based reward ecosystem. It is not just a simple reward function, but also the core driving force for the sustainable development of the platform.

First, the incentive reward mechanism stipulates that 5% to 8% of the revenue is directly distributed to the starred blue V anchors recognized by the platform. This model fundamentally ensures the stable income of creators and eliminates the uncertainty caused by the unstable income of creators on traditional platforms. By providing income guarantees for creators, UniLive motivates them to produce high-quality content, further improves the users viewing experience, and forms a healthy content ecosystem.

Secondly, this mechanism gives users a greater sense of participation and responsibility. Rewarding is not only a support for creators, but also promotes the overall development of the platform at a deeper level. Every reward affects the income of creators, and also directly promotes the improvement of content quality and ecological cycle of the platform. Users are not only consumers of content, but also become important participants in the platform ecology through rewards, making their every interaction more meaningful.

UniLives two-way interactive reward system not only promotes interaction between creators and users, but also builds a self-reinforcing ecosystem for the platform. As user engagement increases and creator content increases, the overall value of the platform grows. This cycle ensures the platforms continued development in the face of fierce competition and lays the foundation for future innovation.

3. The evolution of Web3 financing model: the innovative process from ICO to ILO

With the development of blockchain technology, the financing model in the Web3 field has undergone several important evolutions, and each stage has brought innovations and challenges.

• ICO (Initial Coin Offering)

In 2017, ICO became a pioneer in blockchain project financing. By issuing tokens, project owners can bypass traditional venture capital and raise funds directly from global investors. Although the threshold is low and decentralized, due to the lack of supervision and transparency, a large number of fake projects frequently appear, leading to a crisis of trust and a decline in investor confidence.

• IEO (Initial Exchange Offering)

In response to the chaos of ICO, IEO emerged in 2019. Led by the centralized exchange Binance, projects must pass the platform review to enhance the credibility of the project. The influence and traffic of the exchange attracted more investors and reduced the risk of fraud. However, the traffic monopoly made it difficult for small projects to obtain financing opportunities, and the interaction between investors and project parties was still insufficient.

• IDO (Initial DEX Offering)

With the rise of DeFi, IDO flourished in 2020. Projects issued tokens through decentralized exchanges (DEX), returning to the original intention of decentralization and lowering the financing threshold. However, market speculation and liquidity issues have not been resolved, and the interaction and trust between investors and project parties are still insufficient.

• ILO (Initial Live Offering)

In 2024, ILO (Initial Live Offering) was launched as a new financing model in Web3. ILO combines blockchain with real-time interaction. Project owners can show project progress and issue NFTs or tokens through live broadcasts. Investors can ask questions in real time and get instant responses, which enhances transparency and interactive experience. The advantages of ILO include:

• Transparency: Show progress in real time and reduce information asymmetry.

• Real-time interaction: Project parties can communicate with global investors face to face to enhance their sense of participation.

• Deep participation: Investors gain early participation and exclusive rights through NFTs or tokens.

• Disintermediation: Lower the financing threshold and provide opportunities for more innovative projects.

4. UniLive and ILO Model: New Financing Innovation in the Web3 Ecosystem

With the rapid rise of Web3, traditional financing models such as IDO and IEO have gradually shown their limitations, especially the lack of interaction and transparency. UniLive has solved these pain points by launching the ILO (Initial Live Offering) model, becoming an innovative financing method in the Web3 field. The following are its core features:

• Real-time coin issuance dynamics

Users can directly see the progress of the projects coin issuance in the live broadcast room, and all processes are transparent and visible. This real-time display enhances the sense of participation and trust, allowing investors to witness the important moments of the project with their own eyes.

• In-depth participation of anchors

The anchor is not only a content creator, but also can participate in project issuance. Through interaction, the anchor and the audience can witness the dynamics of the project together, thus increasing the exposure and interactivity of the project.

• Reward and coin purchase linkage

UniLive combines rewards with the Web3 financial model, and rewards directly enter the project fund pool, driving up the price of the currency. Users rewards are no longer just sponsorship, but direct participation in financial activities, which enhances the sense of investment participation.

• K-line pull display

Real-time display of K-line changes in live broadcasts allows users to intuitively experience project dynamics and enhance their understanding of the blockchain world. This visual impact reinforces the core characteristics of Web3 – decentralization, real-time and transparency.

• Unique Competitiveness

UniLive is the first platform to integrate K-line display into live broadcast, strengthening its unique competitive advantage in the Web3 live broadcast industry.

• Rewards become investments

Every reward will drive up the price of the currency, enhancing the stickiness between users and anchors. Anchors play an important role in the development of the project and promote closer interaction between the two parties.

5. UniLive鈥檚 innovative value and impact on the Web3 ecosystem

As a Web3 service tool, UniLive provides support to project owners and creators through innovative functions and models:

• Promotion and brand building

UniLive helps project owners reach global users at low cost and quickly enhance brand influence through short videos, online roadshows, and AMAs.

• Deep user engagement

Through interactive live broadcasts and the issuance of tokens and NFTs, users change from bystanders to active participants, enjoy actual rights and interests, and strengthen the Web3 concept of co-construction and sharing.

• Lowering the financing threshold

The ILO model helps project owners raise funds in a decentralized environment, demonstrate progress in real time and interact with investors, thereby improving transparency and trust.

• Creators profit channels

UniLive provides creators with the opportunity to monetize through NFTs and interactions, driving the development of the Web3 creative economy.

6. UniLive is a positive driving force for user needs and healthy development of the industry

With its innovative ILO model, UniLive has injected positive driving force into the needs of Web3 users and the healthy development of the industry:

• Meeting transparency requirements

Web3 users are paying more and more attention to the transparency of projects and real-time information acquisition. UniLive provides live broadcast tools that enable project owners to display progress in an open and transparent environment, display key information such as coin issuance dynamics and fund pool changes in real time, and enhance user trust. This model encourages project owners to pay attention to information disclosure, improve industry integrity standards, reduce the emergence of non-compliant projects, and promote the healthy development of the Web3 ecosystem.

• Enhance interactivity

UniLive achieves two-way communication between users and project owners through live broadcasting, rewarding and other functions, breaking the indifference of traditional financing. Users can participate more deeply in project development, prompting project owners to pay attention to community feedback. This strong interactivity increases trust, stimulates users to actively participate, and promotes the activity and diversification of the Web3 ecosystem.

• Promote healthy competition and innovation in the industry

In the fiercely competitive Web3 field, UniLives ILO model encourages project parties to improve transparency and interaction, helping users to further understand the daily life, hobbies, and behavioral ethics of the project team in addition to the essential content of the project, and promote the overall development of the industry. The platform provides more display and financing opportunities for high-quality projects, promotes more innovation in the industry, and achieves sustainable development.

• Community-driven ecological evolution

UniLive has enhanced user participation through a community-driven model, and the community directly affects the market through rewards and coin purchases. Therefore, the project team pays more attention to community building, which promotes the further evolution and healthy development of the Web3 industry.

In summary, UniLive is reshaping the ecological landscape of the short video and live broadcast industry by integrating Web2 and Web3 technologies, with its innovative interactive model, transparent financing method and strong user participation. It not only brings a new experience to creators and users, but also promotes the transparency and interactivity of the Web3 market, opening up a new development path. In the future, UniLive will continue to lead the trend in the fierce market competition and help the healthy development and innovative upgrading of the Web3 ecosystem.

This article is sourced from the internet: Understanding UniLive in one article: Introducing live broadcast rewards for Web3 and changing the financing model

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原作者：Jamie Redman 原譯：Luffy、Foresight News 過去十年，大量比特幣流入中心化交易所、上市和私人公司、政府、交易所交易基金（ETF）以及 WBTC 等衍生代幣項目。本文將仔細研究持有比特幣最多的十大實體。比特幣十大持有者調查 據Cryptoquant數據顯示，目前中心化加密貨幣交易所持有比特幣約2,581,607.09枚。從趨勢來看，交易所持有的比特幣數量自2022年以來一直在下降，但仍高於2015-2017年期間交易所持有的比特幣數量。 2017 年 1 月 1 日，Cryptoquant 記錄這些平台上僅儲存了 117 萬個比特幣。除了交易所之外，持有的比特幣數量…