閃爍幻想：從底層邏輯出發，探索最有前景的應用場景

原創| Odaily星球日報（ @Odaily中國 )

作者：南智（ @Assassin_Malvo )

Last week, Solana and Dialect launched a new feature, Blinks. Some people see it as a revolutionary new growth path for Solana, while others believe that it will do more harm than good and will only lead to more fraud. How to use this new feature, how to combine it with the X platform and more scenarios to bring out its true utility is still under discussion. Odaily will explore the real application scenarios of Blinks in this article.

Discussion on underlying logic

In what aspects does it play a role?

This section only discusses the X platform (Twitter). As a social networking platform, the X platform is a place where a small number of users publish project information (such as basic project information, data, progress, etc.) and opinions (such as research reports, shouting orders, etc.), and the majority of users obtain information and opinions.

In terms of content characteristics,

• High immediacy: users generally see the latest information in their information streams, and occasionally receive earlier information from users they follow.

• Strong fissionability. As long as the project owner uses the method of inducing forwarding, it can achieve a wide range of dissemination, second only to instant messaging applications and short video platforms;

• Medium personalization: users select their own followers, and Platform X begins to add content recommendation algorithms, but currently the content produced by the users’ self-selected followers is still the main focus.

The actions of Crypto users can be summarized as collecting information from the instant information flow that individuals follow or from fission as a basis for further long-term and short-term investment decisions. Therefore, the author believes that immediacy and promoting the purchase of valuable information are the real battlefields of Blinks .

“Instantaneity” means that users are in the shortest time on the information side, and through Blinks, the operation is also the fastest. “Promoting the purchase of valuable information” means that the content makes readers feel “I need this information”, and through Blinks, shortens their thinking and operation time to encourage them to place an order.

At what stage does it play a role?

If the sales of a product is simplified into three steps: reaching new users, converting new users, and awakening/renewing old users, at which stage does Blinks take effect ?

• Reaching new users: Whether it is self-promotion, advertising or fission, it is not the function of Blinks itself. Although Meteora and Raydium have specially created a rebate function for Blinks to increase the enthusiasm of publishing, due to security and insufficient information, the author believes that this module should still belong to the platform that Blinks relies on. Choosing which platform to build Blinks on and obtaining a sufficient user base is the first key issue.

• Converting new users: Why has shopping on short video platforms become popular? Minimizing the purchase process after reaching the users mind is a key factor. After reaching the target user and letting them find that a certain function is exactly what they need, the author believes that Blinks can effectively increase the conversion rate by directly calling the wallet to pay. What potential cases are there will be explained in the next section.

• Reawakening old users: The personalized attention of the X platform combined with the long-term reach possibility can effectively awaken old users, which has a certain effect in small-amount spending or non-payment scenarios.

Discussion of potential use cases

Crypto users’ operations can be divided into three categories: investment for profit, consumption, and others. The first two cover a wider range, while others, such as community governance, decentralized social networking, and blockchain games, are usually completed through their own platforms and do not involve X platform, so they will not be discussed here.

Investing for profit

In such scenarios, the information users need may require speed or sufficient depth, and in-depth information often involves large investments. It is difficult to trust a direct payment link without sufficient background checks, so one option is ruled out first.

The high speed requirement of information usually corresponds to the early Meme tokens. Under what circumstances are users willing or dare to buy? One situation is that the information source has sufficient credibility, and the other is that the story is very likely to be hyped, allowing users to see the opportunity to make a small profit.

BOME and SLERF, which appeared in March, correspond to the above two types respectively:

As an artist who has been building PEPE for a long time, Darkfarms has the endorsement of past projects. When it uses Blinks to build donation or purchase channels, it can effectively attract user participation. Other similar credible individuals or organizations can use Blinks to promote conversion.

SLERF corresponds to the transformation of hype narratives. Although it is unknown, when users receive high-frequency bombardment of related events in the X platform’s instant information flow, a direct and fastest way to participate in investment is exactly what they need.

However, whether it is information sources with high credibility or narratives that break the convention, the proportion is quite small, and the higher the investment amount, the lower the conversion rate that can be achieved. Therefore, Blinks average efficiency is not high in such situations.

Consumption

The author believes that consumption is the scenario where Blinks can be widely applied. Personalized recommendations screen user groups and ensure the potential buyer base. The cooperation with content can penetrate the users mind and achieve conversion through the shortest path, from clicking on the yellow cart below the video to clicking on Blinks below the article to purchase. Especially in terms of value-added services, induced purchases and small-amount consumption, examples are as follows:

Value-added service: After Odaily publishes the article An inventory of token unlocking next week, click the Blinks below to purchase the advanced analysis A review of the historical 20 unlocking data to see whether XX token will explode or crash before unlocking.

Induced purchase: After making rigorous calculations using trading methods such as the Chaos Theory, Waves, Wester Spiral, Fibonacci, etc., I found a great bargain hunting point. Click the Blinks below to purchase the winning secrets.

Small purchases: a quick bet on whether Trump or Biden will be elected president, an artist posts a Blinks Mint link, etc.

When a project provides valuable information to users in this way, due to the repeatable reach of the X platform, when the Blinks of the same project appear again next time, it can effectively wake up old users and make them pay.

Community ideas

@thesendcoin published a series of community visions for Blinks on the X platform. In this section, the author presents some Blinks ideas that are valuable or that the author believes have more negative implications.

Practical

預測市場

空投 Inspector

Superchats

Community traffic and conversion

Pay for content

NFT Advanced Operations

Negative

Multiple signatures in private messages require multiple parties to verify their identities, and the accuracy of the link still needs to be ensured, which is not very meaningful.

Sell via private message. There is basically no demand for NFT to be sold at a premium in the current market.

The destruction of (useless) NFTs and tokens involves too many tokens, and it is questionable whether valuable coins will be implicated.

This article is sourced from the internet: Blinks Fantasy: Starting from the underlying logic, exploring the most promising application scenarios

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