The rise of the “creator tokenization” narrative, will it be the next $100 billion market?

Original title: Liquid ตลาดs for Creators Coins – $100 B Market Opportunity

Original author: hitesh.eth, founder of dyorการเข้ารหัสลับapp

Original translation: Ashley, BlockBeats

Editors Note: This article explores how creator tokenization allows fans, investors, and brands to directly participate in creator growth, promote market-based transactions and value discovery. As the creator economy market size exceeds $500 billion, the tokenization model can help brands lock in early cooperation opportunities and use DAO governance to allow fans to co-create business decisions. The financialization of the creator economy is becoming an inevitable trend in the Web3 era, and may reshape the way social media and financial markets interact.

ต่อไปนี้เป็นเนื้อหาต้นฉบับ (เพื่อให้อ่านและเข้าใจง่ายขึ้น เนื้อหาต้นฉบับได้รับการจัดระเบียบใหม่):

Creators are essentially like a startup, but with one key difference: in a startup, investors can invest at different stages and bet on its growth, while in the creator space, fans or investors have not been able to directly participate in their growth in the past. Whether it is a startup or a creator, the core of growth lies in whether consumers are willing to pay for their products or services. The product or service of a startup usually revolves around a problem to be solved, while the product of a creator is their content itself. These contents, as products, are adapted to different interest-driven market segments to meet the needs of various audiences.

The speculative nature of startups and creators

สตาร์ทอัพ exist in a highly speculative environment, with investors betting on early-stage companies in the hope that they can scale quickly and become profitable. Startup valuations are often based on market traction, user growth, and revenue potential. This speculative logic also applies to creators, but there is currently no formalized investment structure that allows fans or traders to participate in the growth of creators. The lack of liquidity in the creator economy represents an untapped market opportunity – if creators can be tokenized, speculators can trade their growth potential just like betting on startups.

Speculation on creators could become a significant opportunity for traders and investors. Just as startups go through hype cycles where their valuations change with market acceptance, creators go through similar cycles where influence grows due to virality, strategic partnerships, and media exposure. A creator’s reputation, engagement rate, and ability to convert traffic into revenue are all quantifiable metrics that can be used as a basis for speculation on their tokenized value.

The creators journey from 0 to 1 and 1 to 10

The growth path of creators is similar to that of startups, both going through the 0-1 and 1-10 stages.

• Phase 0-1: This means breaking down barriers, entering a niche, building an initial audience, and continually optimizing your content strategy. Many creators stop here, just as many startups fail before they find product-market fit.

• Stage 1-10: It means large-scale expansion. In this stage, creators begin to establish brand cooperation, obtain commercial sponsorship, and realize traffic monetization. In this stage, creators are no longer just content producers, but gradually grow into a complete business entity. This transformation is similar to the process of a startup growing from a small team to a mature company.

Today, many consumer startups and creators are part of the same ecosystem, with similar goals: selling two products to users – the content itself, and the branding that is integrated into the content.

The size and future potential of the creator economy

The creator economy has grown into a multi-billion dollar industry, with a market size expected to exceed $500 billion in the next decade. Currently, millions of creators produce content every day, and brands are investing huge amounts of money in influencer marketing. In 2023 alone, global influencer marketing spending exceeded $20 billion, and this number continues to grow as brand budgets shift to digital native advertising.

The tokenization of the creator economy is expected to spawn a whole new asset class. The creator token market could easily reach a valuation of $100 billion in the next three years as more creators adopt token-based monetization models. Establishing a liquid creator token trading market will provide investors with a whole new speculative space, allowing them to bet on emerging influencers and form a price discovery mechanism based on social influence, audience growth, and brand partnership flows.

Creator โทเค็นs and Brand Partnerships

From a brand’s perspective, it is crucial to lock in creator collaborations as early as possible. Brands often want to establish partnerships at a discount before creators become popular. After creators are tokenized, brands can benefit from their growing influence by purchasing and holding their tokens. This not only provides brands with priority collaboration rights, but also ensures that they enjoy more valuable advertising resources after the creators become successful.

If the value of creator tokens increases as influence grows, brands can benefit from discounted sponsorship fees and capital appreciation while holding these tokens. This model makes brands more willing to invest in potential creators in the long term rather than just paying a one-time advertising fee.

Fans as Brand Managers: Creator Collaboration in DAO Governance

By introducing the DAO governance model, fans can also deeply participate in the creators business decisions, completely changing the way brands cooperate.

• Fan voting decisions: Creators’ brand collaborations will be decided by a joint vote of DAO members (i.e. token holders), rather than unilaterally chosen by the creators. This ensures that brand collaborations are in line with the creators’ audience needs and values.

• Revenue Sharing: Revenue generated from brand collaborations can be distributed to governance token holders through a staking rewards mechanism, making them direct stakeholders in the growth of creators.

As long as the creator remains popular, their influence and traffic will grow, further driving token trading volume and investor interest, thereby increasing the value of the creators token. The DAO will act as a decentralized brand manager, ensuring transparency and fairness in cooperation, and providing a sustainable profit model for creators and their communities.

The future of creator tokenization

Creator tokenization is not only a conceptual innovation, but an inevitable trend in the development of the digital economy. The rise of Web3, DeFi, and tokenized assets have created a perfect environment for the prosperity of the creator token market. The speculative market built around the creator economy may fundamentally change the power structure of social media, allowing creators, brands, and fans to participate in a brand new financial system.

As the creator economy continues to expand, tokenized applications are expected to unlock unprecedented opportunities and build a bridge between influence and financial markets. In the next three years, we may witness the full liquidity of the creator token market, making the entire creator economy more transparent, tradable, and scalable than ever before.

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