The popularity has not decreased after a week. Is BSC Meme really entering a new era this time?

Оригинал | Odaily Planet Daily ( @OdailyChina )

Автор: Голем ( @веб3_голем )

Recently, a BNB chain meme coin named BUBB has attracted more attention in the community because Binance founder He Yi took the initiative to interact with it and paid attention to it on the X platform in the early morning of March 21. According to GMGN data, after He Yis interaction, BUBBs market value rose from 2.5 million US dollars to 27 million US dollars, an increase of more than 10 times. The current price has reached a new high after a brief decline, with a market value of up to 34 million US dollars.

BUBB is not a standard He Yi Speed Pass, it is a hand-painted art style Meme coin created by @vutnerable . The Meme coin was issued on the Four.meme platform in the early morning of March 20. Before He Yis interaction, its market value reached as high as 6 million US dollars.

The general consensus in the community is that BUBB will become the leader of artistic style meme coins on BNB Chain, filling the gap in this meme sub-sector on BNB Chain. In addition, BUBB also has an important significance. Its appearance indicates that BNB Chain has attracted the attention of a large number of overseas meme players and Devs. Previously, artistic style meme coins were mostly issued on the Solana chain. It also means that the meme on the BNB chain has entered a new era. The hot spots on the chain are gradually no longer centered around CZ and He Yi. More original memes with stronger community attributes are emerging.

BSC Meme Is this time really different?

This week, Mubarak skyrocketed due to CZ’s crazy mentions last weekend. In response to this, we expressed our concerns on Monday about whether the “CZ-style Build” would continue to be effective for BNB Chain. After all, judging from various data on the chain in February, the “CZ-style Build” did not continue to keep players and funds on BNB Chain (Related reading: In the winter of Meme, can the CZ-style Build bring BNB Chain back to life first? ).

Data level: The popularity has not diminished for a week

But after a week of observation, surprisingly, the data shows that the popularity of BNB Chain has not subsided. Although there has not been much change in TVL and on-chain activity, the data of DEX trading volume and the main Meme distribution platform Four.meme are quite impressive.

Let’s first look at DEX transaction volume. Artemis data shows that from March 14 (the beginning of Mubarak’s popularity) to the present, BNB Chain DEX transaction volume has been ahead of Solana, Ethereum, and Base on a daily basis.

At the same time, according to DeFiLlama data, BNB Chain DEX transaction volume reached US$14.22 billion in the past week, ranking first in the blockchain, while Solana fell behind Ethereum and ranked third; BNB Chains main DEX PancakeSwap also became the DEX with the highest transaction volume in the past week.

Looking at the data of Four.meme, according to Dune data, the total revenue of the Four.meme platform currently exceeds 6266 BNB (about 4 million US dollars), which has increased by about 1.5 million US dollars according to the last statistics (March 17). The number of daily independent users, daily token issuance and daily transaction volume of the platform have also shown an overall growth trend in the past week.

Based on the above data, the BNB Chain Meme craze is more persistent than TST and CZ pet dogs in February, and the attention has not faded in one or two days. Of course, from another perspective, official support is also indispensable. This week, Binance co-founder He Yi has significantly increased his activity on social media and actively interacted with the community and project parties. Todays BUBB explosion is a vivid example.

At the same time, Binance launched the first voting activity on March 20, which not only mobilized the enthusiasm of various Meme communities in the short term, but also forcibly extended the expectation of BSC Meme listing on Binance spot to March 27. As long as the community can see hope, the popularity of BNB chain Meme will not fade quickly.

A new narrative emerges, no longer dependent on He Yi and CZ

In addition to the good-looking on-chain data, from a narrative point of view, the focus of this meme craze is gradually no longer centered around He Yi and CZ. In February, both TST and CZ Pet Dog were on-chain hot spots that were strongly tied to CZ, and Mubarak last weekend also had this feature. However, for a meme ecosystem to develop healthily, it cannot rely solely on the founders shouting orders, but requires memes with higher community autonomy and better originality.

This week, the autonomy of memes on the BNB chain is increasing. In addition to the hand-painted art style meme coin BUBB mentioned at the beginning of the article, the zoo series on the BNB Chain is also on the rise. The meme coin ALANDALDS in this sector is currently quite popular, with a market value of up to about $1.2 million.

The above trends may indicate that BSC Meme is really going to be different this time?

Write to the end

However, there are also views that these are just superficial illusions. The good on-chain data for a week does not mean anything. At the same time, Meme coins such as BUBB and ALANDALDS are not actually free from the influence of He Yi and CZ, which is why they still receive attention.

In essence, memes on BNB Chain are still divided into two categories. One category is meme concepts directly related to CZ or He Yi, which are actively promoted and mentioned by them, such as Broccoli, Mubarak, etc.; the other category is meme concepts that CZ and He Yi interact with or may be interested in, such as BUBB or AI and other styles of memes.

Anyway, in the overall sluggish environment of the crypto market this week, BNB Chains Meme and Binance Wallets new listings are the few things that can move players hearts. Some are talking about getting rich overnight, while others are still waiting and watching. How long can the BNB Chain Meme craze last and what will happen next week? We will continue to observe.

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