Zentry, 게임 퍼블리셔 Maxion 인수, IP Ragnarok Online 등 블록체인 기반 게임 출시 발표

On June 20, 2024, Zentry announced the acquisition of a majority stake in leading game publisher Maxion. Maxion will join the Zentry team as its Web3 game publishing division, a move that further enriches Zentrys flagship product lineup, including Nexus, Radiant, Zigma, and Azul.

Background of the acquisition

Zentry is a platform focused on bringing games and other digital experiences into the Web3 world, aiming to change the gameplay and economic model of traditional games through blockchain technology. The acquisition of Maxion marks an important step for Zentry in achieving this goal. Maxion is a leading hyperlocal game publisher and studio with a formal partnership with Gravity, the creator of Ragnarok. This acquisition not only brings popular game IPs to Zentry, but also provides it with strong publishing and development capabilities.

Maxion will become Zentrys dedicated Web3 game publishing division, becoming an important part of its universe. Through this integration, game developers will be able to publish games on-chain more conveniently, while users will be able to participate in the blockchain ecosystem more safely and conveniently. Through its Web2-Web3 bridge and game 시장, players will be able to truly own in-game assets, unlocking new gaming experiences.

Maxions role and goals

Maxion, as Zentrys Web3 game publishing division, will play a key role. It is not just a game publisher, but also a bridge between games and blockchain technology, and from Web2 to Web3. Maxions goal is to enable game developers to easily bring their games into the Web3 world while ensuring that players can safely and conveniently manage and trade their in-game assets.

The benefits of this integration are obvious. First, game developers can use Zentrys platform to quickly put their games on the chain and achieve decentralized management and operation with the help of blockchain technology. This not only reduces the technical burden on developers, but also provides them with more business opportunities. Secondly, players will be able to truly own their in-game assets, rather than just having the right to use them like in traditional games. This will greatly increase player engagement and stickiness, and promote the long-term development of games.

Introduction and innovation of Web3 technology

By introducing Web3 technology, Zentry and Maxion will greatly improve the playability of games and the participation of players, making games no longer limited to traditional forms of entertainment, but a new lifestyle. Web3 technology not only brings more transparency and security to games, but also provides new possibilities for the construction of game economies.

Zentrys Metagame Layer is at the core of this strategy. It provides a new cross-platform experience by integrating games with consumer application platforms such as social networks and e-commerce. For example, users can get game-related rewards when using social platforms, thereby attracting them to download and participate in the game. This cross-platform promotion method will greatly enhance the distribution effect of the game, while also providing users with more opportunities for interaction and entertainment.

Solving major problems in the gaming field

Zentry solves two major challenges in the gaming space by building a game within a game: game distribution and monetization.

(1) Issuance issues

Zentry integrates games with consumer application platforms such as social networks and e-commerce through its meta-game layer to improve game exposure and user acquisition efficiency. For example, users can get game-related rewards when using social platforms, thereby attracting them to download and participate in the game. This cross-platform promotion method will greatly enhance the distribution effect of the game.

(2) Monetization issues

Zentry introduces new monetization methods, enriching the traditional in-game purchase and advertising models. The resources obtained by players in the game can not only enhance the gaming experience, but also be exchanged for items or services of actual value, increasing users willingness to pay and retention rate. As a third-party platform, Zentry can also introduce monetization mechanisms such as limited-time loot boxes or lotteries, which does not affect the user experience and brand image of the original game, while improving the monetization ability of the game. For example, every time a user hits an opponent in Valorant or completes a game in Axie Infinity, the user may receive additional rewards from Zentrys layer, and these resources can be used to make items, gift cards, or improve personal profiles, etc.

Zentry improves the efficiency of game distribution by integrating games with other applications, and increases users willingness to pay and retention rate through rich monetization methods, which will bring new development opportunities and business models to the game industry.

What’s next for Zentry?

Jarindr Thitadilaka, founder and CEO of Zentry, said: “Zentry’s acquisition of Maxion is an important milestone in our goal of achieving the Metagame Layer, dedicated to bringing MMORPG experiences to real life. By bringing Ragnarok and other legendary games to the blockchain, we aim to create an immersive and interactive experience that combines the strengths of traditional gaming with the benefits of Web3.”

This strategic move will not only facilitate the expansion of Zentry’s product portfolio and accelerate its “Games within Games” initiative through multiple game integrations, but will also enable Zentry to become a catalyst for bringing popular games and Web2 players into the Web3 space. We are taking a major step towards uniting the world’s 3 billion gamers in a unified Play Economy.

Zentry aims to become a leader in the blockchain gaming space by introducing more popular game IPs to attract more players and developers to participate in its ecosystem. This will not only help increase the platforms user activity and retention rate, but will also promote the development of the entire blockchain gaming industry.

This article is sourced from the internet: Zentry announces acquisition of game publisher Maxion, IP Ragnarok Online and more games will be launched on blockchain soon

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