INTOはWeb3ソーシャルオペレーションの黄金律を再構築する

In this new world of Web3, a revolution in social operations is quietly taking place. As a leader in the Web3 social field, INTO is redefining the rules of the game in the industry with its unique operation strategy. The professional, precise, and global operation art it demonstrates is becoming a benchmark and model for the entire industry.

1. Is operation the lifeline of Web3 projects?

In the world of Web3, the importance of operations is being magnified unprecedentedly. Behind this, there are profound industry logic and development laws.

First of all, from the perspective of the project life cycle, operations are the bridge between products and users. No matter how excellent a Web3 project is, it is difficult to truly enter the hearts of users without solid operations as support. It is operations that convey the vision and value of the project to users, and transmit user needs and feedback to the project, forming a positive cycle. It can be said that without excellent operations, there is no vitality of the project.

Secondly, from the perspective of industry competition, operations are a powerful tool for project differentiation. In the Web3 field, especially in certain segments, homogeneous competition among projects is becoming increasingly fierce. At this time, operations often become a key factor in determining the success or failure of a project. Projects that are ingenious and unique in operations often stand out and win the favor of users. On the contrary, operational mistakes and neglect may cause a project to lose its competitive advantage or even miss development opportunities.

Again, from the perspective of ecological construction, operation is the cornerstone of sustainable development of the project. The world of Web3 is a world of ecological symbiosis and value sharing. Here, no project can be isolated and work behind closed doors. Only through open operation strategies, actively linking resources from all parties, and building a benign interactive ecology can the project achieve long-term development. And this requires excellent operation capabilities as support.

Finally, from the perspective of user experience, operation is the ultimate embodiment of the projects value. No matter how advanced a Web3 project is or how advanced its technology is, it will lose its meaning if it cannot be transformed into value that users can perceive and touch. And this transformation is achieved through operation. Excellent operation can transform the advantages of a project into the benefits of users and the characteristics of a project into the users experience, thereby truly maximizing the value of the project.

It can be seen that whether from the perspective of industry development, user needs, technological evolution or competitive landscape, operational strategy has become the magic weapon for Web3 social networking. It is not only related to the current success or failure of the platform, but also to its long-term development potential and space. In this era where everything is operated, whoever can take a step ahead in operation can seize the initiative and win the future in this Web3 social transformation. And INTO, with its excellent operational strategy, has become the leader and benchmark of this industry.

2. The excellence of INTO鈥檚 operational strategy

Looking at INTOs operation strategy, we can find that its success is not accidental, but inevitable. The reason why INTO can lead the field of Web3 social operation is that there is a deep foundation and wisdom behind it. Specifically, INTOs operation art is mainly reflected in the following aspects:

First of all, INTO has shown extraordinary insight and persistence in product positioning. Unlike many projects that blindly follow the trend, INTO has clearly defined its position from the beginning – to be a social leader in the Web3 era. Based on this positioning, INTO has a clear direction and focus in product design. It does not build a large and comprehensive social platform, but focuses on creating social products with the most Web3 characteristics. This product innovation that focuses on the essence of Web3 social allows INTO to stand out in homogeneous competition and form its own unique appeal and competitiveness.

Secondly, INTO is well aware that the future of Web3 social networking lies in the integration and synergy of the global market. Therefore, it has been planning overseas markets since a very early time, setting up localized teams in many countries and regions, and conducting in-depth research on user needs and cultural characteristics in different markets. At the same time, INTO also attaches great importance to cooperation and interaction with local communities, and establishes close ties with local users and partners through various online and offline activities. This strategy of global layout + localized operation has won INTO wide recognition and reputation in the global market, laying a solid foundation for its long-term development.

Finally, INTO has also demonstrated extraordinary operational wisdom in terms of traffic diversion and ecological construction. In terms of traffic diversion, INTO did not adopt crude incentives, but designed a set of sophisticated traffic diversion models. Through social fission, KOL marketing, cross-border cooperation and other methods, INTO not only attracts new users, but also focuses on the activation and retention of old users. INTO has put a lot of effort into ecological construction. It actively cooperates with other high-quality projects to provide users with more abundant and diverse services; at the same time, it also attaches great importance to the cultivation of the developer community, providing a continuous source of innovative power for the sustainable development of the ecology. Thanks to this set of precise and efficient traffic diversion and ecological strategies, INTO can be at ease in the fiercely competitive market and achieve a double harvest of scale and value.

In general, the reason why INTOs operation can stand out and become a benchmark in the industry is that it has a very deep insight into the essence of Web3 social networking and has a very skilled control of operation strategies in different dimensions. From positioning to layout, from traffic to ecology, from products to platforms, INTO has demonstrated extraordinary wisdom and ingenuity in every operation link. And this is exactly where INTOs moat lies, and it is the fundamental reason why it can lead the field of Web3 social operations.

3. How did INTO鈥檚 operational strategy take root?

For INTO, operational strategy is not just empty talk, but an action guide that needs to take root and bear fruit. INTO can achieve this level thanks to its systematic practice in product positioning, team building, customer acquisition, and ecological layout.

First of all, INTO has a unique vision in product positioning. It has accurately locked onto the Web3 social track and is committed to providing users with new values such as decentralization, privacy protection, and data rights. This differentiated positioning not only makes INTO stand out from the competition, but also lays a unique tone for its operations. It is based on this positioning that INTO can always maintain its concentration and focus in operations, not follow the crowd, not blindly compare, and calmly practice its own way of operation.

Secondly, INTO is very creative in attracting traffic and acquiring customers. It does not use large-scale advertising bombardment or viral marketing, but pays more attention to precise traffic and word-of-mouth marketing. Through in-depth operations in the Web3 community, cooperation with KOLs and opinion leaders, and high-quality content output, INTO has established a good brand image and trust foundation among the target user groups. At the same time, INTO also attaches great importance to users secondary dissemination and sharing. Through high-quality product experience and considerate user services, INTO drives users to spontaneously promote and endorse it, achieving more efficient and sustainable growth.

Finally, in terms of ecological layout, INTO is far-sighted. It knows that the future of Web3 social lies in the prosperity and symbiosis of the ecosystem. Therefore, while developing itself, INTO is also actively promoting the synergy and progress of the industry. Through strategic cooperation with leading projects in the industry, by participating in major industry events and conferences, and by providing support and resources to developers, INTO is building an open, diverse, and win-win Web3 social ecosystem. This ecological layout not only brings a continuous source of development momentum to INTO itself, but also injects new vitality into the prosperity of the entire industry.

Through the above practices, we can more clearly understand how INTO transforms concepts into specific operational strategies and actions. This transformation is not a simple slogan or concept, but requires systematic planning and execution in all aspects. It is precisely by relying on the precise control of products, teams, traffic, ecology and other links that INTO can move forward steadily on the road of Web3 operations and set a benchmark and model for the industry.

This article is sourced from the internet: INTO reshapes the golden rules of Web3 social operations

関連: Insight Data Issue 07 | OKX Web3 Rootdata: 情報の霧を突破し、体系的なデータメソッドを確立する

はじめに 暗号通貨市場では、データは常に人々が取引の決定を下すための重要なツールとなっています。データの霧を晴らし、取引の決定を最適化するための効果的なデータを発見するにはどうすればよいでしょうか。これは市場が引き続き注目しているトピックです。今回、OKXはInsight Dataコラムを特別に企画し、Rootdata、NanSen、CoinGlass、AICoin、Coingecko、0x Scopeなどの業界データプラットフォームと共同で、共通のユーザーニーズから始めて、市場の参照と学習のためのより体系的なデータ方法論を掘り起こしたいと考えました。以下は、OKX Web3チームとRootdataチームが共同で情報ギャップの克服や完全な分析システムの確立などのトピックについて議論した第7号です。